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Introducing Innsbruck: Home of The Jump!

Over the past week we’ve been getting our thrills from the comfort of a living-room chair by watching celebrities take their lives into their own hands on Channel 4’s The Jump! In this Winter Olympic-inspired series, 12 celebrities have hit the slopes of Innsbruck to try their hand at a variety of winter sports in a bid to be crowned champion. So how do you fancy recreating their experience in the Alps?

Innsbruck lies in the Austrian state of Tyrol, and has long been a popular winter holiday destination due to its easy access to the Alps. The city has hosted five Winter Olympic events and has now attracted extra attention as the location of The Jump. So what is it that draws people to this famous city?

The City

Innsbruck itself is a big part of the area’s appeal; with its historic landmarks and beautiful architecture the city is a great base for a winter holiday. The main attractions are the Golden Roof, Ambras Castle, and the Imperial Palace once inhabited by Tyrolean sovereigns. There are also plenty of shopping opportunities in and around the city centre, with shops offering a variety of high street fashion, ski equipment and souvenirs to take back home. If you’re looking for Austrian goods to sample, some of the best options are schnapps, traditional cakes or Tyrolean bacon.

The Snow Festival

An extra benefit of visiting Innsbruck in February is the Snow Festival, a free five-day festival from the 5th-9th that features a range of winter sport-related events and activities, many of them aimed at getting children on the slopes. Favourite attractions include snowboarding taster sessions, alpine safety workshops and Kids Olympics.

The Slopes

Innsbruck has nine regions of ski slopes, which together form the Olympia SkiWorld. Visitors can buy one ski pass that is valid for all slopes, or have the option of cutting costs by purchasing tickets for individual regions. With so many zones and over 300km of runs, there are slopes to suit every level of experience, and there are further options for non-skiers. Rinks are available for those who wish to try ice skating or ice hockey, and the truly daring can follow in the footsteps of The Jump’s stars on the bobsledding tracks. The journey to the slopes is an experience in itself; the city is connected to the Alps by the Nordkettenbahnen, a futuristic cable railway that offers great scenic views.

Fancy a ski holiday in Innsbruck? Search icelolly.com for some great deals!

By Kate Moxon – Online Marketing Assistant at icelolly.com