Privacy Policy

Last updated: 3rd November 2016

Icelolly Marketing Limited (, or We), a company incorporated and registered in England and Wales (company number 05655962), whose registered office is at 19 – 20 Park Row House, Park Row, Leeds LS1 5JF, are committed to protecting and respecting your privacy.

This Privacy Policy describes’s practices regarding personally identifiable information and data (Personal Information), and applies to our websites, mobile applications, email, text messages, chatbots and social media accounts (Platforms). When you use or visit our Platforms, you are accepting and consenting to the terms contained in this Privacy Policy .

Please note that if you click through to third party websites or other platforms, the terms of this Privacy Policy do not apply.

If you would like any more information or you have any comments about our Privacy Policy, please either write to us at Data Protection Manager, Icelolly Marketing Limited, 19-20 Park Row House, Park Row, Leeds LS1 5JF, or email us at

1. The categories of Personal Information

1.1 When you use or visit our Platforms, we may collect information from you. Some of it may be Personal Information. This information can include search history, IP address, screen resolution, browser used, operating system and settings, access times and referring URL. If you are using a mobile device, we may also collect data that identifies your device, your settings and your location.

1.2 If you choose to register or login to our Platforms, we may collect your email address and password. If you choose a third-party service, like Facebook Login, to register or login to our Platforms, you are permitting us to use and store information related to your social media account.

1.3 When you give us Personal Information, you are telling us that the information is true, accurate, complete and current. You are also telling us that you have the authorisation to provide it to us.

2. How we collect your Personal Information

2.1 Directly from you. For example, when you provide us with your Personal Information when you register or use our online chat products

2.2 Passively. For example, We collect information about you over time when you visit our Platforms. We also use tracking tools like cookies, analytical tools and beacons.

2.3 From third parties. This can include when you log in using a third party platform, such as Facebook.

2.4 Platform features may make use of your device attributes and settings that will allow us to determine your physical location. Such technologies may include IP address mapping, WiFi, GPS signals, cell tower positioning or other technologies. 

3. Why we collect your Personal Information

3.1 We may use your Personal Information to enhance and personalise your experience and provide you with offers and services that may be of interest to you. For example, We may help you find deals flying from your closest airport or send you messages that may be of interest to you based on your current location. 

3.2 does not have control over your device settings, but We do recommend enabling location services on your device so you can take advantage of the location based features and functionality offered.

4. Using your Personal Information

4.1 Personal Information about our customers is an important part of our business and we shall only use your Personal Information for the following purposes and shall not keep such Personal Information longer than is necessary to fulfil these purposes:

4.1.1 To provide you with the products you are looking for, and improve our Platforms and services.

4.1.2 To better understand the users of our Platforms and services, to protect our property and to prevent damage to them.

4.1.3 To display more relevant advertising and recommendations, or suppress advertising and content that you might find irrelevant.

4.1.4 To contact you as follows: To send alerts and notifications you have subscribed to, including to your mobile device; To solicit reviews; To get in touch if you contact customer service; To send you marketing emails from an address regarding our services or those of our partners, if you have opted-in to receive emails from us;

4.1.5 To estimate our audience size and usage pattern;

4.1.6 To store information about your preferences, and so allow us to customise our platforms according to your individual interests.

4.1.7 To speed up your searches

4.1.8 To recognise you when you return to our platforms.

5. How we share your Personal Information

5.1 We may share your Personal Information with third parties for our legitimate business purposes as permitted by law. For example, we may share your Personal Information with our business partners who perform services on our behalf and have agreed in writing to protect and not further disclose your information.

5.2 We may also share your Personal Information as otherwise described to you at the time of collection. For example, if you provide information to enter a competition, we may share your Personal Information with promotional or business partners.

5.3 If itself (or one of its business partners) is sold or otherwise changes control, the new owners would have access to your Personal Information for the uses set out herein.

5.4 If you provide us a review of your trip, you authorise us to publish it on all our Platforms under the screen name you provided. You also authorise us to aggregate it with other reviews.

5.5 We may disclose Personal Information if required by law, for example to law enforcement or other authorities. This includes court orders, subpoenas and orders arising from legal processes, and administrative or criminal investigations. We may also disclose your Personal Information if the disclosure is necessary for the prevention, detection or prosecution of criminal acts or to prevent other damage, or in response to a legal action or to enforce our rights and claims.

5.6 We may disclose your Personal Information to any member of our group of companies, which means any subsidiary or holding company of and a "subsidiary" includes a "subsidiary" and a "subsidiary undertaking" (each as defined in the Companies Act 2006) and a "holding company" includes a "holding company" and a "parent undertaking" (each as defined in the Companies Act 2006).

5.7 does not knowingly collect Personal Information from minors (persons under the age of 18 years). If we become aware that a minor is attempting to submit Personal Information, we will remove this Personal Information from our records. If you are the parent/legal guardian of a minor who has given us Personal Information, please contact us immediately so we can delete it.

5.8 We may also share anonymous aggregated usage information with others.

6. How we store and protect your Personal Information

6.1 Our servers and data centres are located in the European Economic Area (EEA), although the data that we collect from you may be transferred to, and stored at, a destination outside the EEA.

6.2 It may also be processed by staff operating outside the EEA who work for us or for one of our business partners. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services.

6.3 By submitting your Personal Information, you agree to this transfer, storing or processing in these countries. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

6.4 These countries may have different and/or less stringent privacy/data protection and data security rules than those of your own country.

6.5 As a result, your Personal Information may be subject to access requests from governments, courts, or law enforcement in those countries according to laws in those countries.

6.6 Subject to the applicable laws in such other countries, we will provide the necessary safeguards to maintain protections of your Personal Information, e.g. by obtaining from the data recipients contractual commitments based on the European Union (EU)  model clauses.

6.7 has a security program intended to keep the Personal Information stored in our systems protected from unauthorised access and misuse. Personal information may only be accessed by persons within our organisations, or our third party vendors to carry out the uses indicated in this Privacy Policy.

6.8 Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your Personal Information, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your Personal Information, we will use strict procedures and security features to try to prevent unauthorised access.

7. Cookies and tracking tools

7.1 Cookies

7.1.1 When we provide services, we want to make them easy, useful and reliable. This sometimes involves placing small amounts of information on your computer’s hard drive that records how you’ve used a website. These are called ‘cookies’. These cookies cannot be used to identify you personally and are used to improve services for you. So, for example, the next time you visit that website, it can tailor your options based on the information it has stored about your last visit. 

7.1.2 To learn more about cookies, see or

7.1.3 Your browser may give you the ability to control cookies. How to do this varies from browser to browser. You should view the Help menu on the browser you use for further information. By turning off cookies, you might not be able to use some of the products or services on our platforms.

7.1.4 We or our third party service providers may set and use analytics cookies. These allow us to gather aggregated or segmented information about the types of visitors that access our Platforms and the pages and advertisements that they view.

7.1.5 also use data collection cookies to enhance your use of our website. These cookies are used to help us understand how you engage with the website so we can tailor content based on your interests.

7.1.6 By using the website, you agree that we can place these types of cookies on your device. You may not be able to use any of the above features if you set your device to block cookies, delete cookies or opt out of online behavioural advertising. 

Please note that our advertisers or suppliers accessed through links displayed on our website may also use cookies, over which we have no control.

7.2 Tracking tools

7.2.1, our advertisers and our business partners use several common tracking tools. We use these tools in order to: Track new visitors to our Platforms; Help us recognise your browser as a previous visitor. This includes saving and remembering any preferences that may have been set while your browser was visiting our Platforms, such as language; Store your username and password if you are registered with us; Work with online advertising companies to display targeted advertising on our Platforms and third party platforms that you visit. This targeting may be based on information you submit on our Platforms or third party platforms. This targeting may also be based on your activities or behaviours on our Platforms or those of third parties; Help improve our website offering and for capacity planning purposes. In particular, We, our advertisers and our business partners may use tracking tools such as web beacons. Web beacons are placed in the code of a Web page or an email newsletter for the purpose of determining who has seen and engaged with the promotion or announcement and therefore its value to the customer and whether re-engagement is appropriate; We may also use Google Analytics to collect demographic and interest data about you (such as age, gender, and interests), which enables us to improve our platforms and deliver content pertinent to the visitor.  You can opt out of Google Analytics by going to By using our Platforms, you agree to our use of the tracking tools mentioned in section 7 of the Privacy Policy.

8. The internet

8.1 If you communicate with us using the internet, we may occasionally email you about our services and products. 

8.2 When you first give us Personal Information through our website, We will normally give you the opportunity to say whether you would prefer us not to contact you by email. You can also always send us an email (at the address set out below) at any time if you change your mind.

8.3 Marketing email has an opt-out URL and you can unsubscribe from such communication at any time.

8.4 Please remember that communications over the internet, such as emails and webmails (messages sent through a website), are not secure unless they have been encrypted. Your communications may go through a number of countries before they are delivered – this is the nature of the internet. We cannot accept responsibility for any unauthorised access or loss of Personal Information that is beyond our control.

9. Further Information 

9.1 We may amend this Privacy Policy at any time and without prior notice to you. We will notify you of any material changes to how we use your Personal Information prior to implementing them. Notification of any such material change will be made by email or prominent notice on our website. By using our services and our Platforms after we post any amendments to this Privacy Policy, you indicate that you accept them. You confirm that we shall not be liable to you or any third party for any change to this Privacy Policy from time to time. It is your responsibility to check regularly to determine whether this Privacy Policy has changed.

9.2 You can ask us for a copy of this Privacy Policy and of any amended Privacy Policy by writing to the above address or by emailing us at This Privacy Policy applies to Personal Information we hold about individuals. It does not apply to information we hold about companies and other organisations.

9.3 You are entitled at any time to obtain information about all your Personal Information that we hold about you, in accordance with the Act. We may request proof of your identity before providing this information, and may not be able to allow you to access certain Personal Information in some cases (for example, if your Personal Information is connected with Personal Information of other persons, or for legal reasons). In such cases we will provide you with an explanation why you cannot obtain this information. You can also withdraw your consent to the use of your Personal Information at any time by writing to   our Data Controller at the address noted above.

9.4 If you would like access to the Personal Information that we hold about you, you can do this by emailing us at or writing to our Data Controller at the address noted above.). Please note there may be a small administration fee for the provision of the information requested.

9.5 We control the processing of Personal Information on our Platforms with the aim of keeping the Personal Information we hold about you accurate and up to date. If you tell us that we are holding any inaccurate Personal Information about you, we will, subject to any statutory provisions (especially those affecting’s accounting, processing of claims and mandatory data retention), which may prohibit deletion or anonymization, delete it or correct it promptly. 

9.6 Please email us at or write to us at the address above to update your Personal Information.