Fira is Santorini’s capital and cultural hub, offering the largest selection of shops, restaurants and bars on the island. This is the place to be if you want more than just a week on the beach; Fira has museums and landmarks galore and there’s always something going on. Santorini’s port is in Fira so the town is often busy during the day with cruise passengers, but you’ll find evenings are much less crowded.
Those who love to shop will find themselves in heaven; Fira has the island’s largest shopping centre and countless independent shops selling jewellery, artwork, handmade gifts and souvenirs. A popular day trip from Fira is a boat excursion to the Thirasia volcano, often including a stop at some island hot springs. Fira is a place to wander the streets and find hidden viewpoints, and it rivals Oia for sunset views.
One of Fira’s most interesting attractions is the Megaro Gyzi Museum, which documents the earthquake that hit the town in 1956 through a collection of before and after photos. You can also visit the Archaeological Museum that has a huge collection of ancient statues and sculptures. Around town you’ll spot several beautiful buildings, particularly the whitewashed Agios Minas Church and the Catholic Cathedral of St John the Baptist.
Fira is one of the most popular choices for those seeking a night out on the town! The town has the largest choice of bars and clubs, many of which are located on the cliffside facing the caldera with outdoor areas and beautiful views of the submerged volcano. These are the pricier bars where you’re paying in part for the view; cheaper places can be found around the main square and in the backstreets.